// definition
Run rate
Annualized revenue pace
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Short definition
An extrapolation of revenue from a recent period to one year. Multiplying one month’s revenue by twelve gives an annualized pace, assuming it persists. The result depends on scope, discounts and the measurement period; it measures neither revenue already earned during the year nor future purchases guaranteed by contract.
risk atlas
Knowledge map
Intuition
Projecting a recent pace helps describe a growing business when the measurement period and scope are explicit.
Formula
Example: annual run rate = monthly revenue × 12, assuming the pace persistsRelated analyses
Primary sources
- Anthropic, Series H, May 28, 2026Company announcement illustrating its use of run-rate revenue.